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Divergence Marketing
Ecommerce solutions to help retailers and small
businesses benefit from new marketing opportunities

Divergence Marketing Profile

The digital economy and consumer adoption of emerging technologies has dramatically changed the way customers shop. If results are to be attained, the day-to-day operations must driven by a keen understanding of what the consumer expects and demands.

That means making decisions about which technologies to adopt, what the store experience will be like and how these will work seamlessly to create a more connected customer experience.

For most retailers and small businesses it has become necessary to refresh their strategy and supporting operations.

Joseph Prattico - President

With 25+ years of direct retail experience including 5+ years as a senior retail operations and sales executive for a national company, I am uniquely positioned as a consultant in helping retailers and small businesses transition from offline to online sales, benefit from new marketing opportunities, and move from a transactional model to a an experiential one, "the brick and click" model.

Consultant - E-commerce solutions

  • Working with retailers and small business in planning,coordinating and implementing an e-commerce platform.
  • Analysis of business objectives and target audience.
  • Using leading edge software tools to research the competition.
  • Website development - based on a business plan with set goals and benchmarks to review and measure success.
  • A sales and marketing plan that includes SEO (search engine optimization) for your website, paid search campaigns, email campaigns and building your brand presence through social media.
  • Use analytics to optimize conversion rates.

Fadi Sfeir - Team Leader

Over 15 years retail experience, 4 years as a product buyer for IT products and services - forecasting sales, selecting and purchasing, for a national and regional retail organization both for corporate and franchise locations.

I am uniquely positioned to provide web development that is aligned with the needs of e-commerce.

Shopping cart solutions for online stores

  • Website design, design data-driven applications
  • Write custom web applications
  • Web services, web development
  • Applications testing on various browsers, W3C compliant.
  • User interface (UI) design.
  • Mail server configuration and setup
  • Shopping cart configuration.
  • Backend development.
  • Customer support
  • PHP5, MYSQL, DHTML, HTML, Action Script, CSS3, JavaScript, JQuery, AJAX, XML, Smarty Templating.
Bruno Moisan Prattico - Créateur de contenu rédactionnel Web

Bruno Moisan

Content Creation

Creation and development of original texts for optimal SEO for the Web. Titles, keywords, meta tags, links and pertinants copywritting. Common content management in a context of pure marketing and E-Commerce.
Domenic Cusmano - Cusmano Communications

Domenic Cusmano

Cusmano Communications

Cusmano Communications has been providing language-related services to a diverse national and international clientele including institutions, manufacturers, service-based industries and retailers since 1989.