Frequently Asked Questions
What is the difference between generative AI and computer vision?
Generative AI produces content: text, images, video. Computer vision interprets it, reading what is in an image or a video frame. One creates, the other understands.
Will AI-generated content sound like our brand?
Only if it is set up to. Brand guidelines, tone and source material are built into the workflow, and human review stays in the loop, so what publishes has been checked rather than posted straight from a model.
Is AI-generated content a problem for search?
What matters is whether the content is useful and accurate, not how it was drafted. The review step is what keeps it useful, which is why it is part of the process rather than optional.
What can computer vision be used for?
Reading documents, counting items, inspecting for defects and spotting safety issues. It suits work that needs consistent results at a volume people cannot sustain by eye.
Do we need special equipment for vision work?
Sometimes. It depends on what is being observed and in what conditions. Existing cameras are often enough, and where they are not, that is identified before the work is scoped.