Brand experience and customer service are much lauded, catch-all phrases in today’s market realities but few people grasp the nitty gritty nuts and bolts of attaining a best-in-class level of service. Joseph Prattico is one of those people. With a meticulous attention to detail and a strong understanding of consumer motivations, Joseph stands out as a premier retail executive. Furthermore, he has a keen eye for talent and strong mentorship skills which invariably lead to the creation and maintenance of peerless sales and service teams.