Divergence Marketing (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://divergencemarketing.com (the “Site”) or engage our AI-driven services.
1. Information We Collect
1.1. Information You Provide Directly
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Contact Information: Name, email address, phone number, company name, and any details you share in inquiry or consultation forms.
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Account Credentials: If you create a login-protected account, we collect usernames and passwords.
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Communications: Any messages, attachments, or files you send us via email or chat.
1.2. Automated & Technical Data
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Usage Data: Pages you view, links you click, time spent on pages, and other interaction metrics, collected via cookies and analytics tools (e.g., Google Analytics).
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Device & Browser Information: IP address, browser type and version, operating system, device identifiers, and referral URLs.
2. How We Use Your Information
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To Deliver Services: We use your data to assess needs, design AI solutions, and communicate throughout our engagement.
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To Improve Our Site & Services: Usage metrics help us optimize Site performance, user experience, and feature development.
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To Send Marketing Communications: With your consent, we may send newsletters, updates, or promotional materials. You can opt out at any time.
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To Comply with Legal Obligations: We process information to meet regulatory requirements (e.g., tax, anti-fraud, PIPEDA/GDPR/CCPA).
3. Legal Bases for Processing (GDPR)
If you are an EU resident, our legal bases for processing your personal data include:
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Contract Performance: To fulfill our service agreement with you.
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Legitimate Interests: To improve our Site, prevent fraud, and manage business operations.
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Consent: For marketing communications and non-essential cookies.
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Legal Compliance: To comply with applicable laws.
4. Sharing & Disclosure
We may share your information with:
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Service Providers: Trusted third-party partners (hosting, analytics, CRM, email marketing) who process data on our behalf.
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Legal Authorities: If required by law or to protect our rights, we may disclose information to comply with a legal obligation or safeguard our users.
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Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity under similar privacy commitments.
5. Cookies & Tracking Technologies
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Essential Cookies: Necessary for Site functionality (e.g., login sessions).
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Performance & Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
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Marketing Cookies: Used to deliver relevant advertising on third-party platforms.
You may manage your cookie preferences via your browser settings or the cookie banner on our Site.
6. Third-Party Links & Services
Our Site may contain links to external sites or services (e.g., AI research partners, social media platforms). We are not responsible for their privacy practices. Please review their privacy policies before providing any personal information.
7. Data Retention
We retain personal data only as long as necessary to:
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Provide the services you request.
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Comply with legal, tax, or accounting requirements.
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Resolve disputes and enforce our agreements.
When no longer needed, your personal information will be securely deleted or anonymized.
8. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
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Access & Portability: Request a copy of the personal data we hold about you.
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Rectification: Correct inaccuracies or incomplete information.
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Erasure (“Right to be Forgotten”): Ask us to delete your personal data under certain conditions.
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Restriction & Objection: Restrict or object to our processing activities, including marketing.
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Withdraw Consent: If processing is based on consent, you may withdraw it at any time without affecting prior processing.
To exercise any of these rights, please contact us at privacy@divergencemarketing.com.
9. Children’s Privacy
Our services and Site are not directed to children under age 16. We do not knowingly collect personal information from minors. If you learn a minor has provided us personal data, please contact us to request deletion.
10. Data Security
We implement administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is 100% secure—please exercise caution when sharing sensitive data online.
11. International Transfers
As a Canada-based company, your personal data may be processed or stored on servers located outside your country. We ensure such transfers comply with applicable data protection laws and that recipient organizations uphold adequate safeguards.
12. Changes to This Privacy Policy
We may update this policy to reflect changes in law or our practices. When we do, we will revise the “Last updated” date at the top and, where appropriate, notify you of significant changes via email or a banner on our Site.
13. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please reach out:
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Email: info@divergencemarketing.com
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Mail: Divergence Marketing, 6748 Casgrain Ave, Montreal, QC H2S 2Z7
Thank you for trusting Divergence Marketing with your data. We’re committed to safeguarding your privacy while delivering cutting-edge AI solutions.