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Divergence Marketing

Web Development

Web development is the building of the software behind a site or application: custom functionality, integrations with the systems you already run, and the code that holds it together. Built on modern, maintainable technology so it can be handed over and extended later.

eCommerce That Works as Hard as You Do

Driving eCommerce Growth with Decades of Experience

With over 15 years of hands-on experience in retail and eCommerce, Divergence Marketing builds online stores that do more than sell, they streamline, scale, and succeed. We’ve helped retailers connect their in-store systems with online platforms, automate processes, and deliver seamless customer experiences. Whether you're launching a new store or transforming your current setup, we bring deep expertise in retail integrations and digital growth to every project.

Let’s build an eCommerce solution tailored to your business goals and engineered to convert.

Web-Development Divergence Marketing

15+ Years of Proven Experience

We bring over a decade of hands-on experience in eCommerce and retail, giving your project the advantage of deep industry knowledge

Seamless Online Retail Integration

We specialize in integrating physical retail operations with online platforms to streamline inventory, sales, and fulfillment

Custom-Tailored Solutions

Every store we build is designed to fit your unique business model. Whether B2B, B2C, or hybrid with scalable architecture

Conversion-Focused Design

Our websites are optimized for user experience, speed, and SEO driving more traffic and turning visitors into loyal customers

Ongoing Support & Growth

From launch to long-term success, our team provides continuous support, enhancements, and marketing tools to fuel your growth

What We Deliver

Complete eCommerce Solutions Built for Modern Retail

With over 15 years of hands-on experience, we build high-performance eCommerce platforms that connect your in-store operations with your online presence. From design to automation, we tailor every part of your site to your business goals. Whether you need a sleek Shopify store or a fully customized WooCommerce integration, we’ve got you covered.

Why Our eCommerce Solutions Deliver Results

From More Sales to Smoother Operations

Boost Sales & Conversions

Optimize user experience and checkout flows to boost revenue and reduce cart abandonment.

Streamline Operations

Integrate your inventory, POS, and order systems for seamless backend efficiency.

Simplify Fulfillment

Automate shipping, returns, and stock updates to save time and reduce errors.

Sell Anywhere, Anytime

Mobile-optimized stores ensure customers can shop from any device with ease.

Gain Actionable Insights

Leverage real-time analytics and reporting to improve decision-making and marketing ROI.

Scale with Confidence

Build a future-ready platform that supports multi-language, multi-currency, and expansion.

Seamless Integration Across Platforms

Unify Your Retail and Online Operations

We specialize in connecting your eCommerce store with POS systems, inventory software, CRMs, and more. Our tailored integrations eliminate data silos and automate key workflows ensuring consistency, reducing manual errors, and saving time across your entire operation. Whether you use Shopify, WooCommerce, Lightspeed, or custom platforms, we make everything work in sync.

Scientist How it Works

Ready to See the Difference AI Can Make?

Call us: 514-554-5555

Let our experts show you how AI can reshape your business in just 30 minutes.

Frequently Asked Questions

What does web development cover here?

Building the software behind a site or application: custom functionality, integrations with the systems you already run, and the code underneath. It is distinct from design, which decides how a site looks, though the two are usually delivered together.

What platform do you build on?

The platform is chosen for the job rather than fixed in advance. What stays constant is that the result is built on modern, maintainable technology, so another developer can pick it up later and extend it.

Can you integrate with our existing systems?

Yes. Integrations with the tools you already run are part of the work, so data moves between systems instead of being rekeyed. What is possible depends on what those systems expose, which is checked before the work is scoped.

Will we be able to edit the site ourselves?

Yes. Sites are built so your own team can update content afterwards without going back to a developer for routine changes. Where something genuinely needs development, that is made clear at handover.

Do you work in French as well as English?

Yes. Divergence Marketing is a Montreal team and builds bilingual sites, with both languages treated as first-class rather than one added on afterwards.

What happens after the site launches?

Ongoing support and maintenance are available, covering updates, monitoring and changes as your needs shift. Hosting and security are offered separately under web services if you want them handled in the same place.